![]() They shouldn’t view it as a chore that needs to be done. Minimize the cognitive load of using your app so that users can navigate step-by-step. Break down big tasks into really easy stepsĬognitive load measures the mental effort needed to complete a task. If they can’t do what they want easily, they might close your app and never come back. Users are there to find specific information, perform an action or consume some kind of content. Don’t interrupt them while they’re using your app – or at least don’t interrupt them immediately. ![]() Try to make a great first impression once they open your app. Normally, when someone downloads an app, he or she wants to use it for performing a specific task. Prove your app’s value by giving users what they want right away.
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